Utibe Mbagwu, Content Associate, Glossier + Into The

“I seriously favored rising up in southern California. I had an eclectic and various group of buddies, and I credit score them with introducing me to Tumblr. If I was not on Tumblr again then, I really do not know if I would have the occupation that I have now. My parents are Nigerian and really standard, so I wasn’t authorized to go out that a great deal, and if I wanted to…I experienced to get creative. Tumblr uncovered me to factors I wouldn’t have recognised about if I was just a tremendous obedient Nigerian kid. I learned trend, images as fine artwork, New York creatives… fundamentally it permitted me to see a life that I could, most likely, lead. I was so meticulous about curating my personal online area. Acquiring great themes and reblogging images that felt cohesive was actually enjoyment for me.

I majored in Media and Communications at NYU, and soon after I left I did not really know what I wished to do as a career. My mother was definitely worried about how I was heading to make a living—I recall she would send out me governing administration career postings and be like, ‘This appears to be like like a respectable occupation for you.’ But that wasn’t my velocity. I just stayed in New York and tried using to figure it out. I labored at a film theater for a little bit, which was a humbling encounter that pushed me to come across anything superior. I acquired a position at a film pageant company, which I loved but didn’t shell out really properly. And then I started out interning at Into The Gloss. I scarcely understood what Glossier was—I was only compelled to utilize for the occupation due to the fact I imagined their imagery was so lovely. But once I began I made the decision I was going to destroy it and transform the internship into a total-time job. Finally they did carry me on, and I have been accomplishing social media throughout Into The Gloss and Glossier due to the fact.

Glossier is a chief in this area, so I’m able to send my spouse and children posts that other people today generate about my function, but I imagine they fear about the longevity of this job. Getting that in the back again of my mind made me get started an on the net challenge to talk about what development seems to be like in a social media job. I nevertheless think about what the long run of my occupation looks like all the time, since it really is a new path. It is interesting that you can forge your very own way—you could possibly shift into a paid advert function if you get pleasure from that side of the career, or develop into a producer as a up coming move. But often I would like I experienced extra of a straight line to stick to. I’ve been at Glossier for a prolonged time now, and I experience genuinely blessed to have observed the brand name grow as significantly as it has. If nearly anything, I’ve learned so substantially about how splendor is a software for relationship and auto for storytelling. Even the person who statements they’ve by no means put on a one slick of mascara has a little something they do to acquire treatment of themself.

There is an aesthetician who claims to wash your experience for a whole 60 seconds—I believed I was performing that but plainly I was not, due to the fact now my face feels so considerably cleaner and I can use fewer product. When I need to have to get makeup off I use a cleaning oil first. Suitable now I’m applying the Innisfree Environmentally friendly Tea Seed Cleaning Oil, and in the previous I’ve actually loved Pai’s Rosehip Oil Cleanser, but to be trustworthy I’ll under no circumstances change down a cleansing oil. Following, I seriously like to use Klur’s Mild Matter Cleanser. It doesn’t have a ton going on—it feels like a gel cleanser, suds evenly, and leaves my skin experience squeaky clean up. I function in the AHA and aloe cleanser from Protocol if I have been slacking with my skincare. The consistency is kind of gloopy in a good way, it smells wonderful, and it doesn’t leave my pores and skin emotion sensitized.

Even the person who statements they’ve never place on a one slick of mascara has a little something they do to get care of themself.

I’m normally chasing dampness. The jury is however out on hyaluronic acid these times, but I do really like the one particular from Venn. It’s straight away hydrating and soaks in without the need of leaving a film. I also like Jordan Samuel Skin’s Hydrate Serum. I have actually experimented with so a lot of moisturizers that claim to be super hydrating, but very little hits like Priming Moisturizer Loaded. And then I adore to use a facial oil—I’ll actually acquire any of them. Venn’s feels loaded ample to use as a moisturizer, and Supernal has a very equivalent regularity. I could also just throw on Cosrx’s Snail Mucin with a facial oil on leading and skip the moisturizer.

I have been incorporating niacinamide into my regime for the reason that I want to see what all the fuss is about, and I will say that due to the fact I started off employing the Allies of Skin Niacinamide and Probiotic Serum I have seen fewer blackheads. I also think it’s been supporting fade some dark marks. And at night time I use a retinoid. I was obsessed with A313 when I visited Paris a couple of decades back, and that was my go-to retinoid for a although. La Roche-Posay has an in excess of-the-counter adapalene that’s really fantastic. But my mom is a pediatrician, so I started off on tretinoin when I was in higher university. Why did I stop using that? It slapped! I think I’ll go again to it quickly.


I don’t really mask that significantly for the reason that it’s just such a suffering. But Lesley Thornton, the founder of Klur, advised me I essentially should not be holding a mask on for really very long. There’s no require to wait right up until your skin feels cracked and uncomfortable—at that point, your pores and skin has already gotten all the rewards and the mask is just drying it out. Her Supreme Seed Mask is really moisturizing and luxurious—Lesley was an aesthetician for so long so she appreciates what she’s executing. If I experienced all the income in the world, I’d most likely go to Rescue Spa and get a Bio-Lift Facial like the moment a 7 days. My face would be so snatched! Danuta [Mieloch, Rescue Spa founder] hooked me up with one right after we did her Prime Shelf, and just after the facial they offered me on a Nuface. I like the Nuface, but as considerably as microcurrent devices go I consider the Ziip is much more consumer-pleasant.

I wish I was authorized to investigate makeup in significant school. All those people instances when I was performing who is aware of what in my home, I could’ve been playing with a palette and owning enjoyment! Really significantly anything I did master about make-up arrived from my sister, who’s 10 years older than me. She was genuinely my initial natural beauty muse—she wore make-up, bought piercings, experienced a tattoo. I’d put on a tiny of her crayon liner and Covergirl Lash Blast mascara in the car or truck on the way to faculty, and then clean it off right before I received house so my mom wouldn’t discover. She generally did in any case. [Laughs]

All those times when I was performing who appreciates what in my place, I could’ve been enjoying with a palette and obtaining exciting!

I employed to be in a position to do a cat eye in just one fell swoop, but now I’ll outline my lash line very first, draw the wing likely outside the house-in, and then fill it in. I seriously love the liquid Marc Jacobs Highliner, which is jet black, really sophisticated, and has a excellent suggestion for a flick. It actually harkens back again to my Damp n Wild days—I used to get their inkwell liner at the drugstore. I appreciate colored eyeliners also, in particular the UZ and Dior kinds. Probably I’ll do the lash line 1 coloration and the flick an additional, or I’ll stack a pink line and white one to search like a shadow. Another issue I’m always donning is mascara, and I like to do a lot of levels. My beloved mascara of all time is Tarteist Lash Paint, which is tremendous inky and separates seriously effectively, and then I’ll get anything with far more described bristles like Lash Slick and comb it through. I ran out of both of individuals so right now I’m employing Voluminous Paradise with Telescopic Mascara on top. I also enjoy a brown lip for every day. I use Charlotte Tilbury lip liner in Cunning Brown as a base, and then possibly use Gen G in Leo or a lip gloss on top rated. Pat McGrath’s Flesh 6 is an amazing burgundy nude that sheers out to a brownish, mauvey shade, but Revlon will make a dupe of it identified as Indulge In It that appears to be like precisely the similar and feels just as cushiony. I also like Fenty’s very clear gloss, and Glossier’s Lip Gloss in Holographic is tremendous reflective and glassy. A brick purple lip is great when I want to truly feel polished.

Actually, Glossier definitely has me in terms of make-up. I love Skywash in Terra. I use Boy Brow in Brown, which is the only detail I do to my brows. The blush I wear most of the time is Cloud Paint in Dawn, which is an orangey shade that just speaks to me. And Extend Concealer in G4 is my go-to—I actually put a little little bit of concealer all about my face in its place of foundation. I do the very same issue with Marc Jacobs concealer, and I also seriously like Gee Beauty’s basis stick in Fawn. From time to time, I like to use some powder highlighter from Pat McGrath. The iridescent pink is super enjoyable since it improvements color when the gentle hits it a specified way—very extraterrestrial.


Escalating up I often experienced my hair in Senegalese twists or box braids. My sister would do it, and it would consider the entire day—she unquestionably spoiled me. I did perm my hair the moment. I actually wished to have a flowy weave for promenade, and the hairdresser said my hair was way too thick and that she wouldn’t do it except I agreed to obtaining it comfortable. I instantly regretted it, and immediately after some Googling later on I realized that you actually don’t have to take it easy your hair to get a weave. In any case, I invested all of college or university increasing it out, and simply because of that, I learned how to get care of my hair myself.

Cornrows are rapid and effortless to consider out. But if I have time, I like to get both shoulder-size, smaller to medium box braids or Senegalese twists. The way I like my Senegalese twists isn’t usual for the type, but it is how my sister applied to do it and I believe it appears to be seriously wonderful. Essentially you do typical Senegalese twists, make 6 massive braids out of the individual ones, and then dip them into hot water. At the time the hair dries you consider out the major braids and you are still left with this genuinely lovable wave. I like how it presents the hair extra of a great, purely natural glance. Expanding up, my mom would see someone with braids in the wild and ask who did them. But New York is actually particular simply because you can just pop into a braiding salon. My go-to position is Sika Hair Braiding in Brooklyn, ideal by my pretty initially apartment. They usually match me in. If Sika is shut, I just stroll down Fulton Avenue in Bedstuy until eventually I uncover a position. You could toss a coin and strike a braiding salon—it’s fantastic. I’m West African, and a ton of the girls in the salons are West African as well. They may possibly not be Nigerian, but the way they converse, their intonations, and their strength make me truly feel like I’m at residence. It’s definitely welcoming.


I wash my hair every single 7 days and a half when it isn’t in braids. The Venn Polyamine Shampoo resets my scalp and retains it from experience so tender, and Davines Like Shampoo is one more option which is not stripping at all. After shampoo, I skip common conditioner and go straight to the Deep Conditioning Therapy from Adwoa. From time to time I’ll use it to detangle my hair—in that case, I’ll comb in my home, then shower, shampoo twice, and contact it a day. I’m really lazy with my hair so I consider as lots of shortcuts as attainable. If my hair is experience much too hefty I’ll use the Christophe Robin Scalp Scrub, but I have figured out the tricky way that I never need to use that much. It is super clarifying.

Shea Moisture utilized to make a depart-in conditioner named the Curl Defining Smoothie, not the Curl Boosting Smoothie, and I hadn’t been ready to locate a leave-in I preferred as a great deal until Adwoa Beauty’s. That did it for me—it’s shockingly great. I get seriously pleased when I obtain holy grails for my hair for the reason that they are tricky to arrive by. I’ll braid it into my hair and when it dries, I’ll choose it out and place my hair in a low bun to stretch it out. I like my hair stretched simply because it doesn’t get tangled as simply. Clean-and-gos are cute, but they need so substantially merchandise, and I never know if the return on expenditure is truly worth it. As my hair will get much more voluminous I’ll have on it out, and sooner or later slick it back again into a bun with a pomade from Organi Develop Hair Co. I also use that when my cornrows are hunting a minor rough—I easy it on, then use a scarf to lay down the new development. When I acquire out my cornrows, my hair underneath is particularly moisturized.

I get actually pleased when I come across holy grails for my hair simply because they’re difficult to occur by.

Overall body + NAILS
I grew up employing bar soaps, and I’ve normally beloved how they last permanently and fill the shower with scent. My beloved is Redoux—it leaves me incredibly cleanse, but not emotion stripped. Then I’ll either exfoliate with a salux fabric, which I get in Chinatown, or the Nécessaire Sandalwood Exfoliator when I’m sensation dry.

I attempt to moisturize as immediately as possible when I get out of the shower to seal the humidity in. I have tried so quite a few lotions but normally go back to Palmer’s Cocoa Butter Formulation, which I top rated with system oil. Jordan Samuel Skin’s Olio For each Il Corpo smells like a family vacation and does not go away me emotion slippery. I like that F. Miller’s has a pump and smells a little bit much more botanical. And I imagine Esker’s Clarifying Human body Oil is actually the most underrated. It smells like cyprus, rose geranium, and jasmine, and it does so significantly additional than just depart a sheen. Sometimes I use Hanahana Lemongrass Shea Butter as a substitute of lotion, but only ideal following showering. And lastly, I use Hermès Eau D’orange Verte cream just on my pulse factors. It smells freaking insane—almost like a developed up Irish Spring. I’m generally astonished at how well the Nécessaire and Corpus deodorants deodorize—I always use 1 of the two after I shower, and I by no means really feel gross or smelly at the stop of the day. Then I end with sunscreen. Dr. Dennis Gross has a truly nice, sheer mineral sunscreen I can just spray on and rub in.


I really don’t know if my palms will at any time not be dry, so I keep a hand product on my desk and try to use it as much as I can. Unexpectedly, I actually like this CBD Therapeutic Hand Product. I really don’t think the CBD has any true consequences, but it smells really awesome and is instantly moisturizing. I’m fortunate to have nice nail beds and sturdy nails, so I mostly just trim them and allow them do their factor. In Jia Tolentino’s Top rated Shelf she talked about how sparkly polish is much easier to retain, and I entirely concur. If I do paint my nails, I like to use Glass Souls from Smith and Cult. [Ed note: discontinued]

A buddy released me to Persian Backyard from Kuumba Made when I was in college or university, and I sense like all the fragrances I have liked considering that embody that smell in distinctive approaches. It is type of earthy, spicy, peppery…like flower stems and soil, a minimal little bit of musk, and a thing sparkly. I like to have on Dedcool’s Milk, DS & Durga’s Crystal Pistil, or Glossier You if I’m heading to be with shut to close friends. Crystal Pistil, which is technically a fragrance enhancer, is closest to Persian Garden. Milk is addictive, like you’d want to preserve hugging another person just to scent it, which I adore. And when I layer Glossier You with Escentric Molecules 04, persons will actually prevent me on the subway to question what I’m sporting. Molecule 04 and Molecule 02 increase a little bit of fizz to whichever I’m wearing—a very little carbonation. Functional Fragrance from The Nue Co is in that carbonation family way too, but it is a small far more botanical.

I wear Andritis Cassis from Maison Louis Marie the most when I’m going out. It is type of intriguing and sweet. DS & Durga’s Mississippi Drugs is tremendous unique, and I really like the grassiness of Bowmakers. I also like balancing lighter scents with heavier, darker ones on prime. For case in point, I seriously like Christian Dior’s Sakura with Malin & Goetz Leather-based. Tom Ford’s Venetian Bergamot is for special events, like if I’m going to a marriage ceremony. And beyond that, I have a bunch of fragrance samples I like to keep to present my buddies. When they appear over I’ll be like, ‘Hey, you require to scent this, it’s a wild mixture, I’ve never ever smelled anything at all like it.’ I have a complete bag of merchandise that I established apart for any time close friends occur by. They get so much joy from pilfering by means of it, and it’s fun for me, also. I really like staying the skilled. [Laughs]”

—as instructed to ITG

Utibe Mbagwu photographed by Tom Newton in New York on January 12, 2021.

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