Newness Co-Founder & CTO Youri Park

“My parents emigrated from South Korea to Orange County, California, wherever I grew up. They were being usually working—I couldn’t inquire them to fall me off and pick me up someplace immediately after school—so I’d use MySpace and Intention to ‘hang out’ with my university buddies. Then I observed other online communities. Chictopia was a area in which you could put up your outfits and persons would remark on them. I also played a lot of MapleStory, which is a part playing match. Gaming is tremendous social, and I consider the chat features was genuinely what we had been signing in for. I’m still pals with a whole lot of persons I fulfilled by way of that game—I went to school with 1 of them, and I actually just went to their wedding day. When you’re spending so much time with another person on the world wide web, there’s a perception of closeness that is rather difficult to get in authentic life. It’s much easier to socialize in a game than at a bar or a park, due to the fact if you have nothing at all in typical at least you can communicate about the video game.

I went to college contemplating that I would be pre-med. What changed my brain was a match, League of Legends. It is a crew-primarily based role-taking part in game that individuals can engage in full-time and get paid out. I went to observe the championship at the Staples Center, which was the first time it was in these kinds of a big location. Every person was so hyped and thrilled about this a single shared curiosity, and it was an amazing experience. It got me contemplating about how gaming served my psychological well being, and authorized me to make a assist system in the course of my lifestyle. I recognized it’s possible I could support people by remaining a application engineer, and it also aligned improved with my own interests. I still did not know how I would connect the dots involving staying a computer software engineer in the gaming sector and not truly earning games—my skill set is with the backend of web sites. If you believe of a car, there are issues you see as a customer, like the paint and the upholstery, but the engine is beneath the hood. That is the stuff I operate on. But I decided to swap my significant and give it a shot.

Inevitably I acquired a task at Twitch, which is a streaming system, and later headed the Fb Gaming Initiative, which was also streaming articles. Streaming had the local community element I loved about gaming. But there have been some matters that reminded me I was an ‘other.’ For case in point, a whole lot of streamers say things like, ‘Let’s go boys’ or, when you might be enjoying against any person else, ‘He’s seriously good,’ assuming the other human being is male. Not seeing several people who seem like you improvements what it is like to knowledge being a component of some thing. If you’re the only just one or if you’re a single of a couple, you feel like you have to be the very best version of that to depict your neighborhood. When Jenny [Qian, Newness Co-Founder] arrived at out to ask if I would ever enjoy attractiveness stay streams, my first respond to was ‘No.’ But I retained imagining about it, and recognized that if I wished to make these on the web communities extra mainstream, maybe I experienced to fulfill customers wherever they are. Ladies have a tendency to be a lot more intrigued in trend and elegance, so what if there was a way we could get the learnings from gaming dwell streaming and utilize that to a unique sector? Jenny had by now been thinking about this for very some time.

When we to start with started out Newness I stated that my stop goal was to host gaming content, but we’re only centered on splendor now. We’re about to strike a calendar year of streams. When I feel about our attractiveness content, I really don’t essentially assume about the classic buckets of skincare, makeup, and hair due to the fact creators have other sections of their life that you conclude up learning about by their streams. Splendor is not just about makeup or skincare—it’s also commonly how you want to current you to the earth. It’s been really magical to see the communities that spun up as a result of our team performing toward this best vision of what social could be like. I imagine that we are helping redefine what splendor implies.

When you’re paying so a lot time with someone on the world wide web, there’s a perception of closeness that is rather challenging to get in serious lifetime.

ON Beauty
I grew up examining issues like Teen Vogue and Attract, and I observed really several Asian People in america or men and women of color in typical. I was never ever likely to be blonde and I was never ever going to be a sunshine-kissed tan—I tan a distinct coloration! On the other hand, in Korean media, plastic operation is so commonplace. Even my mom casually questioned if I required double eyelid surgical treatment when I was young. I invested a ton of my beauty attempts, at minimum in the starting, seeking to look additional like no matter what ‘American’ felt like, which was in essence non-Asian at that point. I started out undoing that in higher education. The other issue for me is that, staying a lady both equally in gaming and a male-dominated industry, I was always imagining of beauty as a strategic device. People never often see woman engineers, so when they did, I required them to know we can glance like anything. Weirdly, now that I’m in the attractiveness marketplace, I feel like I want to set on makeup for calls so people today never feel I’m just a different CTO from the tech market who’s intrigued in magnificence since there’s a massive current market. I want them to see how a great deal I really like this.

Considering that I was in faculty, I’ve been acquiring facials at Studio Abasi in downtown Berkeley, which specializes in acne. My breakouts were underneath the skin—when I’d complain to my buddies about it they’d be like, ‘I don’t see anything, your pores and skin appears to be like good!’ but I felt it, and it genuinely bothered me. They also gave me salicylic and mandelic acid cleansers to assistance with my again acne.

Not long ago, I’ve been working with the Belif Aqua Bomb Jelly Cleanser. I also like the Wonderful Deal with Cleanser from Aesop, which feels a tiny extra lavish. Not long ago I’ve been utilizing the Belif Aqua Bomb Hydrating Toner much too, but it is only mainly because I ran out of my Indie Lee CoQ-10 Toner. I feel like it is part of my position as a elegance founder to be acquainted with various goods, so I attempt not to stick to my ‘comfort blanket’ items and holy grails. Just before I ran out, I was working with the Hyper Very clear vitamin C serum every working day. I appreciated it a ton. But not too long ago I have been actively playing with the Tatcha Dewy Serum, and then I’ll end off with my favored sunscreen, which suitable now is The Beet Shield. I experienced to quit myself from reordering this. It feels seriously light-weight, and I’m a little shiny ideal soon after I set it on but it absorbs over time.

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At night time, if I have make-up on, I use this Japanfusion Pure Reworking Cleanser from Beauty Pie. It is a cleaning balm in a tube, which I like because I really do not have to set my fingers in it. Then I do a 2nd cleanse with 1 of my early morning cleansers, and soon after that I exfoliate. I have been playing with Tatcha’s Rice Polish Classic to rub off any useless skin or makeup I may have skipped, and I’m obsessed with the Youth to the Persons Yerba Mate Resurfacing Vitality Facial. I didn’t feel I’d like it mainly because it is gritty and reminds me of St. Ives Apricot Scrub. But it’s truly not terrible. I probably use it the moment or two times a 7 days, and it helps make my pores and skin truly feel tremendous smooth.

For the duration of the pandemic there ended up weeks the place I felt so fatigued, that just washing my deal with was great ample. I could see my skin texture receiving worse and worse. Curology [serum] has been a baby move to acquiring back into skincare. My method has .01-% tretinoin, 2-percent azelaic acid, and 4-percent niacinamide. And then I’ll either use the Curology moisturizer, considering that I obtain them together, or I have been enjoying with Aesop’s Seeking Silence Facial Hydrator. Pretty seldom I’ll use Aphorism’s Night is Younger Renewal Concentrate oil to seal it. I have a hard time differentiating facial oils, and never know what automatically can make an oil great or poor. This one particular absorbs effectively, which I like, and has rosehip seed oil as the most important detail. The tretinoin in the Curology has been generating my lips a little drier, so I have been employing the Tatcha Kissu Lip Mask in advance of I go to sleep.

People today don’t practical experience feminine engineers quite generally in the business, so when they did, I needed them to know we can look like nearly anything.

I have hooded lids, and in some cases they get form of greasy and crease, so the Smashbox Eyeshadow Primer allows hold my make-up from going all more than the location. Whilst I hold out for the primer to set, I start off on my brows. I get them microbladed by Mina about at Brow Club SF, who is actually thoughtful about how they work for my deal with with and without having make-up on. I adore it since my brows are skinny and gentle usually. I have been participating in with different pencils lately—now I’m seeking out the Jason Wu pencil from Goal, which is thinner than I like, but it is performing. I also have the Ettusais Purely natural Powder Brow Liner, which I bought for the reason that the software is actually appealing. It has sort of a tough, foamy suggestion to fill in any patchy places softly. It’s more practical than the choice, which is brushing in darkish brown eyeshadow. And my Glossier Boy Brow is obviously well-beloved… the label is rubbed off due to the fact I utilized to carry close to with me.

I like the Smashbox eyeshadow trios, since typically eyeshadows appear with as well several colors. The 1 I’m putting on now is Snap Queen, but I also have #Repost, which presents a fun lavender-y seem. I also like the Charlotte Tilbury Icon palette [Ed note: discontinued], which will come with trios to do four unique looks. Her powders are so high-quality, and the texture is definitely awesome. The other eyeshadows I use all the time are the Laura Mercier shadow sticks. Nude Rose is my preferred, and I also like Plum for a darker shadow on the interior portion of my eye. If I’m on the go or want to do a brief search, I like that these are quick to use and mix with my fingers. For eyeliner I like to use a black crayon one to commence, and then a pen to draw a sharp wing. I have utilised so many—the Stila a single, the KVD one, the Superior Than Sex… Ideal now I’m making use of Fenty Beauty’s Flyliner. I have these blue and purple UZ liners, which are entertaining to use as an accent when I’m not carrying shadow, but aren’t pigmented plenty of to go on top rated. And then I set on mascara, which has to be water-proof and volumizing. The Fenty Elegance mascara operates perfectly with their Flyliner, but I would not say it’s my beloved. I have also been hoping this Japanese mascara called Ettusais Lash Model Up, and prior to that I employed the 1 from Tarte.

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On my pores and skin, I just use primer and BB cream. I truly like this Deal with Fx Blurring Primer. I have zits scars from dealing with my pores and skin badly when I was younger, and this does a very good work of filling them in. It is also tinted, so I can use it by by itself if I want. If I use BB cream, I like the Nars Tinted Moisturizer in Finland or Smashbox Broad Spectrum BB Cream in Mild/Neutral, which I was fully utilizing as my sunscreen in advance of I uncovered better. I have been putting the Kaja Do not Settle Concealer in Boba Tea on my undereyes, proper in between my nose and eyebrows, previously mentioned my lips, on my chin, and on any places I want to conceal. I allow it sit for a minimal bit right before patting it in. If I’m performing a full look, I like to finish with the Laura Mercier Translucent Environment Powder on my T-zone. It’s super gentle and does not make me way too matte.

My go-to blush has been Patrick Ta She’s Seductive, which has a darkish, neutral tone, and I use my fingers to apply it even nevertheless it is a powder. I have also been playing with this Ilia blush in Lady Fowl and the Westman Atelier just one in Petal, which was talked about a bunch on Newness. The packaging is so luxurious I believe I’ll continue to keep it just after I end the blush. I do not know if I have ever acquired a comprehensive sized Gain Hoola, but which is the only bronzer I use. The Ilia DayLite Highlighting Powder in A long time is another item I acquired simply because of Newness. I like that I can just smear it on. I also like the Fenty Beauty Killawatt Freestyle Highlighter in Hu$tla Baby, and I have been enjoying with RMS’ Splendor Eye Polish in Utopia on my cheeks, mainly because I don’t like how it appears to be on my eyes. I do the same thing with the Givenchy Ombre Couture Water-proof Cream—I actually like products that are multipurpose.

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I usually go for a gloss or a lip tint due to the fact my lips tend to be dry. I utilised to use the KVD liquid lipstick in Ludwig, but then I realized I really prefer a moist application. I switched in excess of to the Fenty Splendor Gloss Bomb in Fenty Glow, and now I’m obsessed with Tower 28’s Lip Jellies. I assumed the shade Fearless would appear tremendous weird—it’s not a color I’d usually wear—but on my lips, it seems definitely great. On everyone’s lips, basically. I’m generally shocked. The other one I like is the Saint Jane lip gloss, which was definitely a splurge. It’s the Luxury Lip Glow in Alchemy, and it has CBD in it. This Kaja Coronary heart Melter Lip Gloss Adhere is a a lot more matte solution. I considered the heart-formed applicator was so gimmicky, but it is truly incredibly functional for acquiring the top rated curves of your lips.

I had platinum hair for above 5 yrs. I was donning a large amount of monochrome black garments, and I favored that my hair variety of acted as an accent. Being capable to alter the shade of my hair was a way to specific myself even when my outfits ended up more plain. Finally it grew to become a signature factor vs . something I did for fun—I was additional recognizable with bleached hair, in particular inside of the context of gaming conventions and meetings with partners. I went to a colorist in San Francisco named Victor, and I swear by him—he’s so proficient at coloring Asian hair. I explained to him that when I was completed bleaching I’d permit him turn me again to black, but at this issue, it may come about naturally prior to I get to him. I use Olaplex shampoo and conditioner, No. 4 and 5, and then to keep my coloration I’d use the Viral Colorwash shade-depositing shampoos from Celeb Luxurious. I generally felt like these labored superior than colour-depositing conditioners. You can purchase them on Amazon, and they have a bunch of various pastel shades. I also like the silver one particular just to get the brassiness out. If I preferred brighter colour, I’d let it sit as a mask for a little bit.

Sooner or later it became a signature issue as opposed to something I did for fun—I was additional recognizable with bleached hair.

I’m sensitive to scent, so I’m pretty particular about the fragrances I use. They all are inclined to be a minimal little bit sweet or musky. I commenced with the Miss out on Dior Cherie fragrance, which is sweet. Then I begun likely much more and much more musky, like the Paco Rabanne one particular that seems like a crystal [Ed note: discontinued]. I appreciated that for a very long time, then I switched about to Tainted Like from Tokyo Milk. I have not been sporting it since I’ve been within, but I made use of to dab a minimal little bit on when I’d go out.”

—as instructed to ITG

Youri Park photographed by Katie Thompson in Berkeley, California on March 19, 2020

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